There is something exciting about working on Reservado.
It is NOT the thrill of being your own boss;
NOR is it the feeling of ownership over your profit & loss!
It is rather the challenge of being able to constantly adapt to change, and being able to dump even the hardest of your work(s) for a practical shift forward.
In other words, the best part about our work so far, has been ‘being able to build a character out of the whole experience‘.
2017 has been quite a year for us. We started off with an idea, built a ‘Minimum Viable Product’ (MVP), partnered with several venues in Coimbatore ( & a few others in Chennai) , tested this live in the market, made a couple of market conversions, and finally got back to our drawing boards to make this more useful for our partners.
Every step in the process has been a revelation of its own kind. Here’s encapsulating our experiences of 2017!
It’s not always a 100% digital (at least, in the beginning)
At ideation, Reservado was meant to be a digital platform for venue bookings. However, when we launched, we faced (and continue to face) resistance in terms of our consumer habits.
How many of us are habituated to booking venues online? This consumer behavior prompted us to shift our model to accommodate more traditional ways of booking venues.
One such modification being the ‘call feature’- today, we encourage our users to ‘call’ venues directly (or, contact Reservado directly for personalized recommendations on venues) on our platform. We are also in the process of fine-tuning our digital platforms to increasingly cater to ‘habits’of our users.
Creating Useful products, and then Selling (and NOT the other way round)
A product is only as attractive as it’s useful. In other words, a product is a ‘hit’ only if it directly targets the biggest pain point of your customers. When we started selling the idea of Reservado to our partners, we had a different approach- we would talk about the features, utility, blah blah.
However, we soon realized that features didn’t matter as much as ‘making money (for themselves)’ did, for our clients, and this brought about a shift in our approach towards positioning our work (in other words, highlighting benefits brought better results).
Don’t bite off more than you can Chew
This one has been an important lesson for us. Since the beginning, we have received tons of advice from our well-wishers on how to take Reservado forward. Sometimes, this has been overwhelming, some other times- tempting.
However, while weighing all the ideas with due consideration, we have also deliberately taken it slow (while ignoring some, and pushing some other recommendations/ advice to future implementation). Given our team strength, and our resources, it has been extremely important to prioritize, and allocate our resources to what makes the best sense (at that moment).
This has also kept our lives balanced, spirited, and full of energy.
We step into 2018- a little wiser, and richer in our experiences. How would this year hold for us? It waits to be seen. However, we begin this year with ‘HOPE’.
Adios until next time!
If you are in Chennai, and if you are looking for the best beach resorts on ECR to celebrate your holidays, or your loved ones’ wedding, along with your friends & family, then here are some of Reservado’s recommendations that are just perfect for this:
1. Intercontinental Resort
True to its brand value, Intercontinental Mahabalipuram offers a unique experience. This resort boasts of a huge pool along with a restaurant right next to it. Also, the beach side in this location is private, and is ideal for hosting weddings, and small parties.
Intercontinental also arranges for special dinner in tent-like structures for couples adding more to the exclusive experience.
2. Chariot Beach Resort
Chariot beach resort captures your imagination at first sight. This huge, sprawling green resort has a nice restaurant, and alfresco dining. This venue is suited for personal, and corporate events.
3. Ideal Resort
Ideal Beach resort on ECR offers a homely experience. The beach access is private,and relaxing.This venue is perfect for family get-together, and corporate parties.
4. Grande Bay Resort
Simple in style, and classy in experience, the Grande Bay beach resort is equally suited for corporate team outings, and grand weddings. This venue also boasts of a lawn area, an infinity pool, and a sports area where guests can play and relax.
5. VGP Golden Beach Resort
VGP Golden Beach Resort is one of the oldest resorts in the area. Furthermore, this place has several statues that bring out the flavor of Mahabalipuram’s own architectural splendor. This venue is ideal for both corporate, and personal events.
Are you interested in Booking these Beach Resorts for your upcoming celebration? Talk to us today! Call us @ +91-9620912226 / write to firstname.lastname@example.org.
To view other venues, visit Reservado’s WebsiteRead More
An entrepreneur, Alex is,
He was excited about attending Entrefair* a popular entrepreneurship conference — to grow his biz.
With heavy sponsorship, a fairly good line of speakers, and so on,
Alex was confident that by attending the event, meaningful business relationships would be born.
And yet, a few hours into the show, he felt at loss;
For the event was far too diverse, and without a purpose or a cause!
He had heard a hundred names,
And had applauded several industries’ leaping acclaims;
And yet, what did all this mean?
A facebook check-in; yet another event to which he had been!
Creating meaningful relationships is every entrepreneur’s dream; networking at popular events paves way to it. And yet, most event organizers fall short of creating the right mix of activities to make an event more purposeful for these entrepreneurs, or more generally, the event audience.
What goes wrong?
It all starts with targeting specific audience. Who should attend this conference?
Once you (as an organizer) find the answer to this question, you should consider ‘what’ might be relevant for this audience; the next step involves finding the right people to address this need.
Many times, event organizers start backwards- finding interested speakers, and then trying to fit as many people as possible in the audience. This often leads to ‘ostentatious’ shows that lack the specificity meant to create significant impact for the entrepreneur(s).
Less is More; More is Less (Amalgamated Audience)
Clubbing a sector like ‘agriculture’ with ‘sports/gaming’ is not the best use of an entrepreneur’s time. The same thing goes with having a ‘non-tech/ business’ audience in a coding related show.
If you find yourself putting together an event like this (and sometimes this happens when critical mass of audience is not achieved) you may want to consider segmenting by the audience’s interest, and splitting the group into their respective shows. This way, an event can directly address the needs of the audience.
Too many sponsors/ Littered Advertising
If you have been to events, you are probably aware of the umpteen marketing brochures that come along with the kit- how many of them are actually stick enough?
It is often a good approach to tailor the ads/ sponsorship to suit the audience type. For instance, why would a ‘water pump manufacturer’ ad make sense in a Digital Marketing event?
It is also important to encourage certain quality standards (without restricting creativity) when it comes to advertising at an event. For instance, would you want to restrict the number of words to 100 in the ad? Would you want to encourage more image based ads than textual ones?[This is similar to Facebook’s ad standards- clearly, using images for advertising on this social media platform has a better reach than using a textual creative.]
An end that doesn’t lie the loose ends
What are the takeaways?
Ending a show with a tagline/ punchline that recapitulates the important points often creates a long-lasting impact.
Ending a show- especially a day-long show- without taglines often leaves the audience with too many disconnected/ random thoughts.
What did people learn? What did they experience? Putting these things in words is a good way to end a show…
So…Summing it all up…
Events are unique; so is the audience.
Think about these points; discern and choose the relevant ones while hosting your event. Afterall, am event is not all about buzz and show- often, it’s about the impact!
Are you hosting/ organizing a conference? Do you want to look for interesting venues?
Check out www.reservado.in for the best venues in your city! #NowInCoimbatore
*Entrefair- Fictional NameRead More
We are going to talk about Reservado-Our Story.
When we started Reservado, a B2B2C venue management platform, we did it for a reason. What is it? Read on to know our story![ This post is divided into 4 parts:
- The problem
- The solution
- How Reservado works
- What’s next…]
What’s the Problem?
Celebrations & events are as old as our civilization; so is the “process” of organizing one.
So, when we wanted to plan a party, we found that there was no easy way to get that done!
A lot of venues remained unknown, making it hard to find the best place,
And those that did have a digital footprint weren’t up-to the mark — either they were expensive, or lacked the right space…
So, we decided to do something about it,
and came up with an idea that might solve these problems- atleast by a bit.
What’s the Solution?
‘Reservado’ was thus born,
to technologically enable the process of booking venues online, and someday be the industry’s unicorn!!! (yes, we dream big and all, but, unicorn rhymes with ‘born’ no?)
How does this work?
We connect users with the venue managers directly;
with options to view policies, photos,availability, and even chat easily.
We don’t skip the personal touch,
nor do we eliminate the middlemen by much…
We merely un-layer the conversation, & negotiation process,
and enable our curated venues to have a greater visibility, and user access!
This is, but Reservado’s beginning,
We have exciting features and many more coming up next-in our next inning!
Watch out for more updates, and show Reservado all your love! #ComingSoon #Coimbatore